Arugam Bay Survival Guide

Challenge

Arugam Bay is one of Sri Lanka' premier surf destinations, but during the East Coast season, travelers are met with an array of challenging conditions, including heat, exotic wildlife, and the culture shock of visiting a small Muslim village.

Solution

Create and locally distribute a free pamphlet that positions The Surfer's Guide as a tangible resource for staying safe and respectful in Arugam Bay. Year after year, the Arugam Bay Survival Guide "sells out" and creates an impactful touchpoint for TSG's brand.