Festival of Achievement
A totally awesome take on new-branch marketing, complete with games, prizes, and financially-themed fun for the whole family.
Scope
Experiential
Client
PNC Bank
Duration
3 Months
When you think of banking, what comes to mind? Probably not fun and games . . . until now.
Challenge
Dream up an innovative way to promote PNC Bank's branch openings in new markets and drive account acquisition.
Solution
To properly celebrate the grand openings of new PNC branches, I worked with the production team at Deutsch NY to create a fully-branded carnival experience. We conceptualized, designed, and fabricated larger-than-life carnival games with tie-ins to PNC's banking tools, credit cards, and home lending services. Additionally, I wrote game guides to educate the staff on game operation and product selling points, as well as signage and collateral for brand-level messaging.
Results
PNC Bank saw a 17% increase in new account openings in zip codes where this promotion was activated.
