#FirstHonda
Discovered the first Honda automobile ever built for the American market, then convinced Honda to create a campaign around it.
Scope
Copywriting
Client
Honda
Duration
3 months
While working on a social assignment for Honda, I stumbled across Tim Mings - a quirky mechanic and collector with a fixation on the Honda N600. I was looking for a subject matter expert to interview; but I found so much more.
Tim told me he owned the first Honda car ever produced for the American market - 'Serial One' - but it was on cinderblocks.
Over lunch that day, I put together a wild pitch: to fund and document Tim Mings' restoration the #FirstHonda, and have a homecoming event for the car at the American Honda Museum in Torrance, CA.
The folks at Honda said yes.