Frosty - Launching a Hip Hop/RnB Artist

Challenge

Launching a new project and cutting through the noise as a musical artist feels impossible. I was tasked with helping an up-and-coming Orange County, CA band break through with their debut EP.

Solution

Tap deep into Frosty's indigenous/Mexican roots, the project's political message, and Southern California's proud chicano culture to position Frosty as a cultural force and a champion of the underserved.

Results

This campaign, along with the grassroots support Frosty achieved in the Southern California music scene, propelled her forward, securing collaborations with a number of renowned rappers and producers, festival appearances, and regional acclaim. As of July 2026, Frosty has more than 49K Instagram followers.