PNC Bank x Chicago Bears
To launch PNC Bank's NFL partnership with the Chicago Bears, my partner (Jeff Kopay) and I created the "All In" campaign - a fan-focused series of TV, radio, online, print, and out-of-home ads that positioned PNC Bank as a supportive partner rather than just be another superimposed logo.
Scope
Copywriting
Client
PNC Bank
Duration
3 Months
Insight
Chicago is a city that, despite it’s white collar wealth, is rooted in blue collar values. These values are no more applicable than in the community’s support of the NFL’s Chicago Bears – a team built on a historically tough and defensive style.
Strategy
We created a series of social content and local broadcast spots that linked PNC, a hard-working bank, with the hard-working people of Chicago. The campaign was supported regionally with digital ads, in-branch POS, OOH and in-stadium banners.
Results
PNC bank account openings in the Chicago region grew by 15% in the year following this campaign's launch.
