PNC Treat Truck
Did I actually convince a financial institution to let me buy and re-skin an ice cream truck? Hell yes I did.
Scope
Experiential
Client
PNC Bank
Duration
3 Months
If you're looking for a creative who can pitch his ass off, this should be all the proof you need to hire me.
Challenge
Dream up an innovative way to promote PNC Bank's branch openings in new markets and drive account acquisition.
Solution
The PNC Treat Truck slings tasty, financially-themed treats (created in partnership with select local vendors) and special account opening offers in zip codes where new PNC branches are opening to spread joy and brand awareness.
Results
PNC Bank saw a 17% increase in new account openings in zip codes where this promotion was activated.
