When It's On, It's On - The Rip Curl Cup
Most surf contests run to a schedule. The Rip Curl Cup runs to a standard. I wrote this article to prominently feature Rip Curl's iconic surf competition in The Surfer's Guide - Bali.
Year
2026
Scope
Content Writing
Client
Rip Curl
Duration
1 Week
Bringing a key sponsor's story to life in The Surfer's Guide - Bali.
Challenge
As a key partner for The Surfer's Guide - Bali, Rip Curl requested a featured advertorial placement in the book that highlighted their iconic Bali surf competition. I was given full creative control, and my main challenge was to ensure I channeled Rip Curl's brand voice while staying true to The Surfer's Guide voice and tone.
Solution
Researched the compeition and developed a piece of content that felt native to The Surfer's Guide while embodying Rip Curl's voice.
