The Surfer's Guide - Bali
Re-inventing the surf guide book for the modern, tasteful, and culturally-curious traveler. This time, for Bali.
Year
2024-2026
Scope
Book Writing
Client
The Surfer's Guide
Duration
2 Years
A mystical energy permeates nearly every facet of life on Bali, the most famous of Indonesia’s 17,000+ islands. The Island of the Gods, as it is often called, is renowned worldwide for its wild, awe-inspiring landscape, rich cultural heritage, and supercharged spiritual energy. But beyond all this, Bali offers us something even greater: some of the most stoke-worthy waves in the world.
The Surfer’s Guide - Bali is your key to planning an unforgettable surf trip, as well as remembering it once you get back home.
Challenge
Take the innovative new surf guide book format I created for Sri Lanka and create a Bali book that focuses on craft, storytelling, and cultural immersion.
Solution
Conducted extensive field research in Bali and iterated on my proprietary surf guide book format, then filled 300+ pages with copy that embodies the very essence of the country and its surf culture.


